Chapter

Color for the Web

Color is the first item by which one can judge a site. It’s the splashes of color and an eye-grabbing design that a visitor to your site sees.

Better use of color means a better website.

If you can carry a color scheme to every page, you’ll automatically create a cohesive look and feel for your site.

A color scheme is a set of colors that helps define the mood, educate the user about navigation (subtly signaling what’s “hot” or “clickable”), and reinforce the site’s identity, or brand image.

Developing simple color schemes becomes second nature the more you work with color.

This is the introduction to the chapter. To read the rest of the chapter, purchase Designing Web & Graphics at your favorite bookstore.

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