Lists and Icons Fonts

eople seldom read the web. Studies have found that people skim. Visitors to your website are experts at scoping out a web page. Their eyes dart from one corner to another looking for words and high-contrast imagery to determine if they’re in the right place. They look for what user experience researcher Jared Spool calls [...]

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Web Typography

ommunication is emotional. Words written by authors such as Upton Sinclair, Harriet Beecher Stowe, and Thomas Paine have moved people to tears, sparked movements, and changed the course of nations. How words are presented visually affects how readers perceive them. Matching the right font with the right message is the role of the designer. When [...]

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